Our Story

All Stories begin somewhere

The Story of —:


Hello Visitor. We’re happy you have the chance to visit our store. Our story begins in the latter half of 2016, during which time we created our first online store. We sold women’s bags, which to our dismay, didn’t work out. Within a short 6 months, we closed the shop. We learnt that, when it comes to bags specifically, there is an unseverable love relationship between bags and name brands.

Next year in 2017 January, we took what we learned prior and created another new store. This time, we sold women’s fashion. 隔年2017初我们吸取教训,再次创立了一家新店,专营女性时尚。At that time, we decided to do this because we thought clothing was more everyday, and didn’t necessarily have to be a status symbol. At least we thought, the complex relationship we saw in bags wasn’t really there when it came to clothing. Our focus was simple. We wanted to create a clothing store that tailored specifically to the Asian feminine aesthetic. 那时认为服饰比较平实,少了很多那些与名牌之间的纠葛。我们的诉求也很简单。就是要创立一个以亚洲人东方人为主轴的服饰品牌,融入东方固有的审美观、设计感。但这后来是个艰辛的路子。因素多元,包罗多方面。其中最大的醒悟即,我们针对了错误受众,以英语系国家的人为主。在它们的脑里,东方的快时尚便是韩版,而我们的款式并非韩版,而是中式与日式之间。但我们想要的款式太难找。国内供应也多为韩版。因此我们只能迁就妥协。再者便是因欧美位在太远,供应发货时间很长,导致客人时有不理解之处。
即便如此,经过三年多的漫长岁月,我们在西方的网上站了一席之地。客人们也渐渐了解我们与它人的不同。于是在大量投资与人力时间的投入之后,终于即将转亏为盈之际,2020年底经过约一年的时间,新冠病毒攻破西方国家。在疫情全面爆发之下,我们的营销受到重创至谷底。
这间店的名字叫soojinstyle com。您可能曾经有闻,甚至从那买过些服饰。为了纪念那段不易的创业岁月我们仍然保留了网站的最终版本。

网站虽关了,但我们却有了一段时间好好静下反省一路走来的点点滴滴。

其实简洁人生的诞生就是回到初心而已。世间诱惑诸多,相信与我们当时遭遇同样的公司为数不少,为了求生存而与自己的初心相违背,不得已而被卷入生存的苦斗中。纵使有一时风光,也难逃失去自我的后果。这可能是我们事后检讨中最大的觉悟。为此我们选择再次从新开始,就是因为不想再妥协了。不想再跟自己的内心本心过不去。自此回到抛掉外在浮华,归顺人与物之间的最原本关系。不走外在,专注于平实的日常用品是本店的宗旨。有人回认为也许思考太过单纯。毕竟在当今没有最新只有更新的分围下,可能我们还显得幼稚。

其实,我们不管那些。

我们只希望本店贩售之诸产品能带给你的生活简简单单,内心充满朴实的愉快以及干净简约的整洁。

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