Consumerism

Practicality versus vanity: which do you choose?

It is not uncommon to see many stores now carry more and more brand-less everyday goods. They have this generic watered down design aesthetic that some will mistaken as the work of a high school grader. This is in contrast to the color intensive conventional designs of most packaging of our contemporary time. It reflects the pervasive consumer attitude toward excessive packaging and marketing materials. We think it signals a shift of consumer mentalities towards what consumption means to them.